GenresNon-fiction
Psychology
How minds work, in the lab and in the kitchen.
Popular psychology has to translate how minds work without turning a study into a slogan. Readers are genuinely interested in attention, memory, bias, childhood, and the odd ways people behave in groups. They are also used to being told that a single experiment explains their marriage. You can do better than that. Explain what the research can support, tell the reader when you are moving from evidence into interpretation, and use examples that feel like life rather than like a textbook trying to be friendly.
A good psychology book has a question it is actually answering. Why we misremember, how habits form, what groups do to judgment, how children learn to see other people as real. Stay with the question long enough to be useful. If you are not a clinician, don't write as if you are offering therapy, and if you are, don't write as if every reader is your patient. The tone can be curious and even funny. Curiosity ages better than a revelation.
The kinds of book inside it
Popular psychology
A general reader is the audience, so the ideas need real-world stakes, and the studies need context rather than a parade of surprises.
Cognitive
Thinking itself is the subject, memory and attention and error, and the explanations should be precise enough to change how the reader notices their own mind.
Developmental
How people change over a life, especially in childhood, which means being careful, current, and unwilling to blame parents for everything.
Social
Behaviour in company is the interest, and the book should show how situations push people around, not only how personalities do.
When you want a first sketch, Storywell can draft a contents list in this vein. You are still the one who writes the book. Compose an idea.